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Business / Career

Job Satisfaction: Helping Gen Z Employers Find What Motivates Them

by Cassie Dorian | February 1 2019

environment at work

Why company culture and workplaces that work are important in 2019

One of the key goals in many organizations – especially in the HR departments – is to make sure employees of the organization are satisfied with their jobs. Satisfied employees often work heads-down, enjoy their jobs, and bring a lot of assets to the table. Dissatisfied employees can contribute to a high turnover rate within the organization or company, which can lead to negative impressions of the entity’s reputation.

As the amount of Gen Z graduates entering the workforce, the wave of new workers has employers considering what will satisfy their newest recruits, and the answer is company culture. Their entrance to the workforce has begged for some answers to old questions like what are the core hours of the company’s workday? What kinds of benefits are really offered to employees – not just health, dental, and vision – that influence their satisfaction with their job? Gone are the days when people would stay at a company or in the same role in a job they’ve had for years, which is to say employers are considering what will satisfy their new recruits.

According to a recent survey on what really satisfies employees, the most important thing they consider in determining their workplace satisfaction is the company culture of their organization. Company culture, overall, includes the types of benefits offered to employees like delicious snacks stocked in the break room, tuition reimbursement, and flexible hours or remote work opportunities.

Gen Z employees want to be able to do their job unattached to workplace norms of the previous generations. They don’t want a 9-5 job where their cubicle or desk is where they spend most of their time. Thanks to the availability of high-speed internet, regardless of where you are in the world, for the most part, there’s a way to tune in for that 9:00 AM EST staff meeting. But flexible hours and remote work aren’t enough to keep the upcoming generation interest in the job openings that don’t allow for this type of work.

Satisfying Gen Z employees means focusing on the types of perks you offer, considering the way your company pays attention to communication and internal issues, as well as a work-life balance that doesn’t leave your recruits feeling overwhelmed and burnt out.

Employee retention at companies focused on making sure their employees are happy isn’t difficult, but it does beg for employers to keep on the pulse of how their employees feel. That means having an understanding of the general workplace satisfaction level which is more simple than it sounds, especially with the variety of tools available to help create a workplace satisfaction survey to be circulated within your company or organization.

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